Scholars that have regarded the Symmetry and Excellence Approach as the Dominant Paradigm
In public relations theory, the excellence theory has been the most influential and dominant paradigm for nearly 3 decades. A strong focus on community-building, rhetoric and ethical persuasion, and relationship-building were developed by the dominant paradigm in addition to excellence. In 1974, the Public Relations Review was published by Ray Hiebert. It was the longest-running…
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