Essay: Strategic Analysis for Domino’s Pizza

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Essay: Strategic Analysis for Domino’s Pizza

Sample Essay

Company Overview

Tom Monaghan and his brother James founded Domino’s Pizza Incorporation in the year 1960 after they purchased DomiNick’s. DomiNick’s was a small pizza store in Michigan and specifically at a place called Ypsilanti. Tom Monaghan became the sole owner of the business after his brother traded half of the business for a used Volkswagen Beetle and later renamed the business Domino’s Pizza Inc. in the year 1965 (Daszkowskii 72). The company trades in the NYSE under the name DPZ and it has a number of stores internationally. The company’s headquarters is in Ann Arbor, Michigan, in the United States of America.

Domino’s Pizza Inc. has been considered as the second-largest pizza chain in the United States according to Forbes Magazine. The status of the company is that it has over 9,000 franchised and corporate stores tin over 60 international markets including the 50 states in the United States. It is important to note that the company was bought Bain Capital back in the year 1998 and shares were traded in 2004 after the company went public. Some of the delicacies featured on the Domino’s menu include pasta, oven-baked sandwiches, boneless chicken, wings, breadsticks, salads, a variety of desert items, cheesesticks, and of course pizza (Daszkowskii).

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