Essay: Regional Strategies Employed by Burger King

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Essay: Regional Strategies Employed by Burger King

Sample Essay

In order for the franchises to expand in their operation in US, Burger King employed regional strategies to expand its operations. Through the regional franchise models, Burger King has given exclusive rights to expand within a specified geographical region. Within each geographical location, there is a specified master franchise that manages new restaurants and monitors their operations. The master franchises ensure that the standards set by the Burger King are followed. According to Gartner and Bellamy:
Some franchise see master franchise route as a faster way to grow than contracting directly with numerous individual franchises. In that case, the master franchise becomes the major contact point for the franchisee and provides training and support. … In additionally to the ability to recruit franchisees, the master franchise must be able to provide the requisite training and operating support for its franchisees, (Gartner & Bellamy 285)
Burger King has employed the master franchise model to reach its global market. Though the franchises are trained and inspection carried to evaluate the success, it’s upon the efforts of the individual franchise to market its brand name. through this strategy, King burger franchises have been successful in different parts of the globe.

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