Essay: Rebates Results to High Costs
It is very important to note that rebates are expensive to maintain and can easily exhaust funds that can be utilized on other programs that can transform the markets with ease. Other strategies are more effective that the rebate programs that are poorly formulated and implemented.
Such tactics include education and advertising, additionally, these tactics reaches a higher population than rebate programs that in many cases have limited resources (funds) to spend. A rebate program with a limited budget will result to an effective rebate program that will not achieve its objective. This is because the limited funds will reach a few customers and companies/ manufacturers. It is therefore required that a marketing director keenly analyzes the effectiveness of the available rebate program budget and compare it with the effectiveness of other market transformation programs budgets.