The company has been involved in promotion of its products through multiple avenues. First off, it makes use of television advertisement to promote the Chevron brand and particularly highlight features of appeal, such as Chevron’s commitment to stemming environmental pollution and the fact that the company is the highest spender in this regard in theUSoil industry.
This helps promote the oil provided by Chevron as well as appease those concerned about the pollution aspect of oil production and use. Furthermore, promotion is carried out through the gas and filling stations that the company owns and operates, allowing it to go to the consumers directly. Another strategy has been alliances with motor companies such as Toyota and General Motors which only use Chevron oil when testing automobiles.