Essay: Post-World War 2
After World War 2, Japanese automobile industry keeps increasing their market share in Europe and North America. Nowadays, there are nine automobile main manufacturers in Japan, for example, Toyota, Honda, Nissan, Suzuki, Mazda, Yamaha, Mitsubishi, Subaru, Isuzu, Kawasaki and Mitsuoka. However, high concentration of market is controlled by big three, which are Toyota, Honda and Nissan. Comparatively, Mitsubishi, Subaru and Mazda have relatively small market share compared to those big three. In addition, Suzuki, Kawasaki and Yamaha specialize in the motor vehicle, ATV, Scooter and Marine market than any other company. At the mean time, three giants are trying to establish a luxury car brand that can compete with traditional luxury brand such Mercedes-Benz and BMW those.
Toyota comes up with Lexus which is extremely successful and which is now considered as one of the most luxurious brand in the industry. Honda and Nissan also developed their own brand at the same, which also follow the trend of Toyota. However, it could not establish as luxurious as Toyota did, but rather appeal to the adolescence. Acura and Infiniti is the product of Honda and Nissan.
The year1995 was marking fifty years since the end of WWII. In these fifty years, the automobile in Japan has marked a continuous evolution in its infrastructure establishment. This is shown through the motorization advancement and industry growth as well as the multiphase globalization evidenced with the industry with the other world. After the war, the automobile industry has not only changed the lifestyles of the Japanese but also their culture as it served both communication and transportation means. There are several related industries including the serving and manufacturing industries that have been developed. This makes the automobile industry one of the leading industries in Japan.