The competitors in the industry include companies who are new entrants in the market and small business catering to niche markets with specialized carbonated and functional drinks. The main competitors in the market are the three giants of beverages. These include the Coca Cola Company, the PepsiCo Company as well as the Cadbury Schweppes Plc.
The largest and the most powerful player in the carbonated beverages market is the Coca Cola Company. Coca Cola Company has been the market leader in the standard as well as the special cola segment since its inception over a hundred years ago. Aside from this the success of the company has rendered the Coca Cola brand to be one of the most valuable brands in the world, drawing a large loyal consumer following. “The company owns about 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company markets its products in more than 200 countries. Most of its products are manufactured and sold by bottling partners, who convert them into finished packaged products which they then sell to distributors and other customers. The company sells the concentrates and syrups for bottled and canned beverages to authorized bottling and canning operations.” (‘Global Carbonated Soft Drinks Industry Profile’, 2007) The company is operational in eight regional segments which pertain to North America, South America, Europe, Eurasia, Asia, and Middle East, Africa as well as East Asian and South Asian regions. The products of the company include fruit juices as well as fruit flavored carbonated drinks and the lines of Coca Cola branded carbonated colas. Aside from this the company has also diversified into bottled water as well.
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