Essay: Misconception in Death of a Salesman

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Essay: Misconception in Death of a Salesman

Sample Essay

Willy fears the unknown and believes that great success comes because of personality rather than innovation and hard work. He thus has to do all it takes to make sure that his boys are more liked by others in the society. This is evidenced as Biff, one of his sons, discloses to him that he has been making fun of their math’s teacher. Instead of Willy being concerned with the seriousness the boy should be in school, his main concern is the way the other classmates react to this fun.

Willy main concern to his family has been that he offers them the kind of high class lifestyle that other people offer their family. For this reason, he wants to buy his wife a new pair of stockings and a refrigerator. Although the family is not in need of these items meaning that they are not necessities to the family, he is struggling to have them. He does not believe in failure and will thus do all it takes to buy them. He has quarrels with his family members for failing to pursue his from of being great and this is more evidenced in the case of Biff. The idea of pursuing greatness by socializing with the high class people is also seen by other characters who need to spend most of their times playing Tennis with the kids from the high social class.  The tennis rackets portray acquiring success. These represent the success of Biffs next-door friend Bernard and the failure of the Loman’s brothers. He goes out to play tennis with his rich friend in their private tennis court indicating that he hangs out with the rich friends who measure up to his standards as this is one of the factors to consider to have been achieved the dream. He also finds time to relax and play tennis as opposed to working every second to increase his income as his friend Biff is doing. Through the flashbacks, we realize that Biff and Hap were successful in sports during their school days, and they always thought that this was their line of success.

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McDonald’s corporation is one of the world’s largest hamburger chain restaurants selling its products to almost 47 million people everyday. There was a time in which it was the world’s largest restaurant chain but this was outdone by other corporations which are multi-brands. Apart from selling its main products, it also sells salads, fruits and wraps to fit in today’s world where health has to be put into consideration.

The market structure at McDonald’s corporation is an oligopoly in that only three large sellers saturate the market. Apart from McDonalds, which used to be the leading restaurant chain in the world, it is now competing with KFC and Kings Burger (bized.co.uk, 1996).  It is not easy for new firms to enter this market because the three already existing firms have already established theirselves and captured almost all the market share. For instance, it will be very difficult for a firm to succeed when competing with McDonalds, which serves close to 47 million customers.

A new firm will have to spend so much to win any customers and take so much time, which makes it close before achieving any of its aims. The three firms have branches almost everywhere in the world and this makes them win customers all over the world. This implies that the firms are widely spread and thus their distribution channels are extensive. By establishing a firm with only a single branch and competing with others, which are widely, spread is a very difficult task.  The firms have already established some loyal customers who are not willing to leave their products to taste others and this makes it hard for a firm to enter the industry.

Pricing at McDonalds Corporation is different depending on the main goal of the pricing. There is product line pricing strategy in which products are priced according to the product lines in which they come from. Promotional pricing is used as a means of advertising in which different products are on promotion at different times. Whenever they are penetrating a new market, McDonalds uses penetration pricing so that they are able to win customers. They also use value pricing to retain sales whenever they anticipate increased competition or recession periods (Pappalardo, 2008).

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