Essay: McDonald’s Strategic Management

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Essay: McDonald’s Strategic Management

Sample Essay

McDonald inspectors keep in touch with the franchises growth and growth rate in order to ascertain the direction of growth. The business growth is either positive or negative is measured in terms of the profits, losses, sales volume and revenue among many others. In cases where there is negative growth, corrective action is taken. It is expected that all the McDonald have the same footing, however there are extraordinary situations where a franchise or franchises could be faced with a difficult situation that may require troubleshooting from McDonald. In  such a case, the McDonald inspectors report the matter to McDonald and solutions to that problem are developed and implemented and the results evaluated.
McDonald inspectors also monitor the management of the franchises. McDonald clearly stipulates how operations like management of supplies, products and clients are to be executed by the franchises. McDonald strategic management has played a key role to guarantee the success of McDonald. The franchises management is monitored to strictly by the McDonald inspectors since a failure by one franchise is considered as a failure by the McDonald. In cases where there is management problem, the McDonald takes time to train the franchise about the main issue and return it to its normal operations. McDonald ensures that, besides focusing on the quality of the products and homogeneity of the products, it also focuses on the client satisfaction. Special training is carried out on all the franchises and customer experience is a key area referred to.

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