Essay: Marketing mix for Donato Pizza
According to the marketing mix teacher, “The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four P’s, the marketing mix elements are price, place, product, and promotion” (marketing teacher, online) There means that a firm have various strategies within which is can price, promote and place the products. The product element of the marketing mix has three levels; these levels are the augmented, the core and the actual. In reference to Donato pizza, the actual product is the physical product that is tangible, the core product is the benefit one gets by consuming the pizza and the augmented product is the added value which accompanies the pizza but the customer does not pay for it such as a free drink.
As Donato Pizza celelbrated its 47th year in operation, it mainly focuses on the quality of its products. Athe firm does not focus on the price of its multiple products but stresses on the recipe for its products. It focused on the difference of the delicacies among the key competitors and preferred to focus on the quality. During the anniversary, Abbel, the CEO of Donato chains noted that, “The difference between us and our competitors is delicious, and our processes and associates make that difference” (marketing and promotion, online) focusing on the quality as a product strategy is a great idea since in a market saturated with competitors, the price wars do not yield much results. More so, in the US and the globe at large, the citizens are becoming concern about their eating habits. This forces most of them to be cautious of the quality of the food they are taking. The problem of obesity has become a major concern and to be at a competitive advantage, Donato Pizza needs to continue to focus on the quality its products.