Essay: Marketing Implementation and Control
The marketing plan will be implement a specially trained team and the marketing plan with a budget, which must be followed. The resources available to the marketing team must be utilized efficiently and internal auditors will be employed to evaluate the success of the marketing team.
The marketing plan success will be evaluated in terms of the increase in the sales volume along with the optimal utilization of the marketing resources. According to an online artcle, “You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun” (Practical advice for business, online)
In case the team does not achieve its objectives, the team will have to explain the challenges they faced so that that can be used for future reference.