Essay: Issue of the Country of Origin
However the marketing strategy should be able to address the issue of the country of origin. This should give the customer the satisfaction of having the knowledge on the country of origin and the country of manufacture. However the marketing mix approach is advised as it will utilize the both market approaches. This is in order to take advantage of the trade off the exists between the two approaches(Picard, Boddewyn and Grosse, 1998).
This trade off exists in terms of the incremental manufacturing costs, the combined costs and the cost of lost sales in marketing. Where the marketing strategy addresses increased manufacturing, reduced cost of lost sales and high combined costs the it deviates to a fully adapted approach. However the contrast adopts a standardized approach when the incremental manufacturing costs reduce, and the cost of lost sales increase.
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