Essay: Internet Marketing Campaign
A survey was conducted to ascertain more facts about the Tell website’s target audience and their online habits. Appendix A has additional data on the survey provided for reference, while Appendix B contains a copy of the survey form used. The survey was designed to gain more insight about the target audience, know how much time these customers spent on the Internet and on what sites. The totally received responses from executives aged 23 to 38, who work in the information technology departments of large companies working Saudi Arabia which provided insights into the target market for the Tell website.
According to our findings, the Internet is greatly important to these, mostly young, executives and they depend upon the Internet in both their professional and private lives. Most of them use the Internet daily, both at home and at their workplace.
All of the respondents had high-speed broadband Internet connections at their workplace. In addition over 60% of all respondents had broadband connections at home as well. Only a few respondents reported using a dialup connection to connect to the Internet from their home. Over half of the respondents only connect to the Internet using their home or workplace desktop or laptop computers. Only a few respondents reported regularly surfing the Internet on their mobile devices and cell phones.