Essay: Increasing sales
In the process of advertising, the company displayed some of its products with improved features, which attracted potential customers to buy the products leading to increased sale. Additionally, in line with the campaign’s theme “beyond cars”, the company gave offers to the customers which led to increased sales.
Capital, land, labor and entrepreneurial skills are very essential in starting a business but advertisement is the secret behind the success of any business, since it is the only way in which, a firm can introduce its products to the buyers who are the main target of business operators. As such, despite the costs incurred in advertising, every firm should make this part of its activities in order to overcome the stiff competition for customers in the market.