Essay: Implementing a Business Plan
According to Milne, “Marketing Implementation is what turns marketing plans into marketing actions. Implementation is the day-to-day activities that will effectively put your plan into action” (online) Implementing a business plan for an online business is an uphill task since the firm must win a market share in the already saturated market niche. On great advantage for Virtual dating Company is that, it already knows the strategies that are being employed by the other competitors. The marketing plan should not only be put on paper but should be implemented in order to achieve the objective of the business.
Implementing the business plan involves a number of steps that are executed by a group of a marketing team with each member having a clearly defined responsibility to ensure success of the plan. The implementing team must follow the deadline and the budget limit while also ensuring than any problem arising is sorted out. A marketing manager acts as the team leader. The firm’s website needs to be monitored continuously to troubleshoot any problem that arises (Trevor online).