Fast moving consumer goods industry consists of packaged goods mainly for consumption. McDonald’s foods chains are internationally renowned outlets that derive huge profit margins from the fast consumer goods. The chains sell food stuff that includes inter alia burgers, beverages and snacks. The fast food company has remained resilient notwithstanding the recent global financial and economic crisis. The product differentiation within the company has ensured it remains to be among the best companies in the world.
This report seeks to elucidate on the performance of McDonald’s food company. Further he report will analyze the trends that the company has in various products that it sells. Additionally, a result of in-depth interviews with some of the loyal consumers of the products will be core in this report.