At eBay, the corporate strategy has been the root of all management decisions. The first component of corporate decisions is in the strategic analysis. Many decisions that have been made by the senior management team emanate from the current business position in the corporate realms and what ought to be done. SWOT analysis mentioned above represents just one of many analysis techniques available.
Thus, it goes without saying that the cause for a paradigm shift in business models reflects the business endeavor to remain relevant in a challenging environment. Adoption of direct retailing is an illustration that eBay’s decisions are influenced by the type of the strategy they opt to choose.