Essay: Consumers with problematic social behaviors
It is clearly observable that most consumers with problematic social behaviors have accepted them and indeed normalized them. As such marketers are challenged to identify frameworks which will not only alter such behaviors but also the maintenance of positive behaviors. Hof (2009) argues that habitual road users can be influenced through the use of behavior change strategies which target the causal motives and therefore enable road users to perceive or spot changes in traffic.
Habitual road users targeted in the research were influenced to use rush hour lanes instead of emerging traffic behaviors. When subjected to advertisements encouraging road users to use rush hour lanes, the habitual road users automatically choose rush hour lanes. Such a marketing strategy incorporates the initial behavior of reckless emergence from traffic, with cautions of such behavior and the best alternative behavior.