The concept American popular culture as used in this context refers to a way of life that incorporates fashion, music, dance and cinema and other aspects of American culture into the realms of a more diversified global culture.
Perhaps one of the most contentious issues of globalization is the growing dominance of American popular culture. The heightened growth of social networking, mass communication and the widespread use of the internet has become sympathetic to the spread of American popular culture. In turn, this has enabled American culture to supplement and in some cases totally erase the hitherto cultural dispensation of indigenous communities. This expresses fears that American cultural dominance poses a threat to other global cultures.