Essay: Citigroup retail banking-Wealth Management
Sample Essay
The wealth management division is centered to the Citigroup Private Bank that provides high-net worth clients with advisory and trust maintenance services. The package of services include managing relationships with clients and referring them to other divisions to obtain the product they need which are offered Citi. Statistically, this segment of Citi maintains 290 specialists in over 30 countries with a network of 470 professionals.
For instance, Smith Barney is one of the traditional private wealth management components of Citigroup providing services to clients with high-net worth such as governments, private firms, companies, and foundations. As a result, Smith Barney network has more than $1.2 trillion in client assets and over 13,000 financial advisors in over 600 offices.
Despite these indicators of greatness, Citigroup wealth management revenue has declined and other financial groups seem to take over. For example, according to metrics of 2007 Citi lags behind Merrill Lynch group (see table 2).
Table2: Financial advisors data 2007
| Metrics variables | Citigroup | Morgan Stanley | Merrill Lynch |
| Revenue per adviser | $742,000 | $853,000 | $860,000 |
| Total advisers | 14,858 | 8,429 | 16,740 |
| Total assets (bn) | $2,182 | $1,045 | $1,020 |
| Fee-based assets as % of total | 28.8% | 27% | 37.4% |
| Total client assets (bn) | $1,548 | $758 | $1,751 |
Source: Citigroup Financial report, (2008), available at www.citigroup.com; retrieved on 21st
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