Essay: Balanced Forever Marketing Plan

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Essay: Balanced Forever Marketing Plan

Sample Essay

EXECUTIVE SUMMARY

This is a marketing plan for Balanced Forever Limited, which aims ti market its products in Midtown in Detroit. The product, Balanced Forever is a balanced diet soft product offered in four varieties each with different concentration of minerals. The marketing plan consists elaborates about the industry analysis,  SWOT analysis and the marketing mix strategies along with the product prototype.

Situation analysis

MAJOR COMPETITORS AS OF TODAY AND THEIR STRENGTHS AND WEAKNESSES

The major competitors in the soft drinks include firms like Coca-Cola, Pepsi, Cadbury- Scweeppes, Bundaberg Brewed Drinks Pty Ltd, Cadbury Australia limited and among others.

These competitors have both strengths and weaknesses. Among the strengths is that some firms like Bundaberg Brewed Drinks Pty Ltd are family owned firms whose success deep on the families a reputation. Other competitors have well known global brand names these are the likes of cocacola, Schweppes, Pepsi. This makes them to have a competitive advantage over Balanced Forever Limited. Some of these competitors have strong financial muscle, which cannot be compared with this firm. Some competitors produce so many varieties of drinks making them to enjoy the economies of scale.

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