Essay: Advertising and Technologies
Advertising has had its fair share of evolution ever since is birth. With changing communication technologies, marketers induce new mediums in advertising.
Advertising jumped from print to TV and now the internet. Now, communication technology is bombarded with new and latest wireless accessibility facilities and advertising is not to lag behind! We see advertising now as we have never seen it before. As much as TV remains the prime medium of advertising as to date, the dawn of DVRs, wireless accessibility and mobile devices, social networks, and mobile phones have changed the shape and form of advertising to a great extent. Although DVR tend to threaten the way advertising was traditional done, new technologies have provided endless opportunities for marketers. Advertising requires fastest and the most accurate accessibility to the targeted customers, and these latest communication technology wonders provide just that.