Ecotourism involves responsible traveling to fragile, pristine and mostly protected areas. This takes place for different purposes, from educating the traveler, fostering respect for different cultures to directly benefiting the economic and political empowerment of local communities (Garana, 2008). Ideally, ecotourism incorporates the following criteria; promote biological and cultural diversity, touring unspoiled natural habitats, and the main attractions being local culture, flora and fauna. In short, ecotourism operations are defined by their commitment to the environment, education, nature and culture. The main objectives of ecotourism are providing nature-based, environmental education experiences for visitors and managing this in a sustainable manner (Badan & Bhatt, 2005).
Education enables students to understand the interconnectedness of various aspects of the global environment. Ecotourism embraces cooperative education which is a structured educational strategy that integrates class work with learning through productive fieldwork experiences that for practical applications to be realized. The relationship between ecotourism and education is majorly concerned with ensuring that agencies deliver effective interpretations of cultural, environmental and resource management values (Morgan, 1999). This type of education involves explanation, stimulation, provocation, revelation and understanding in an interesting and enjoyable fashion. The main challenge lies in the interpretation and options of relying on signage and brochures so as to change people’s attitudes and actions towards their environment are considered as solutions to this challenge.