Category Sports

The evolution that has transpired since the passage of Title IX in 1972 appears to have developed two groups of women leaders in sport. One group has been comprised of women who survived the struggles of the past two decades and continue to work for progress. The second group evolved from the post-Title IX generations. These women have higher expectations because they have had access to more opportunities. Together the two groups have transformed women’s sports through innovative approaches directed toward continued development.

The melding of ideas from both groups has created acclimate of change. One of the foremost changes is the increased recognition of women’s strength in the market­place and their expanded decision-making power. Women are identified by sports specialists as a group to target marketing strategies. The Rocky Mountain News quoted Lisa Kantor, Mizuno USA spokeswoman, as saying, “The women’s market is booming. It really is our biggest growth sector. We feel strongly about women competing in athletics and understand that times are changing and there is a lot of opportunities there”.

The Rocky Mountain News quoted Lisa Kantor, Mizuno USA spokeswoman, as saying, “The women’s market is booming. It really is our biggest growth sector. We feel strongly about women competing in athletics and understand that times are changing and there is a lot of opportunities there”.In the world of sport, women who are former partici­pants make up a group that currently remain involved as spectators. Their interest in sport goes beyond watching traditional professional sports on television.

This evolution has resulted in the planning of a Women’s Sports Channel for television where corporations have been solicited to promote and sponsor women’s sports. The opportunity is an exciting one for those who have the foresight to get involved in the initial stages of development. The passage of time continued development, and increasing interest in corporate sponsorship for women’s sports has created a distinct

Following the 1972 passage of Title IX of the Educational Amendments, women’s sport has evolved to appoint that the need to study specific aspects of this evolution has become apparent. The legislation requiring federally funded institutions to make efforts to develop programs with equitable opportunities for both genders has resulted in sport participation opportunities for women and girls not previously available. Consequently, interscholastic sports for girls were funded and college athletic scholarships for women based upon ability became reality. In addition to changes in school settings, interest in women’s sport at the Olympic and professional levels has grown. The opportunities to televise sports with female athletes increased as the number of female participants grew.

The concomitant increase in television and print media coverage has provided a vehicle for corporate promotion through women’s sport. With this evolution of women’s sport, corporate sponsors began to establish unique approaches to marketing and promotion for both their corporations and women’s sport organizations’ he increased coverage of women in sport brought greater visibility. Television and print media provided for the development of role models such as Billie Jean King and Chris Evert.

Unfortunately, as late as the 1980s”messages of trivialization, marginalization, and denial of power were recurrent themes in textual analyses of scripts from both magazines and television, indicating that the media productions of women’s sport tended to ignore women’s athletic ability and success”. In the 1990s media personnel have increasingly been made aware of coverage differences between men’s and women’s sport. Consequently, networks have undertaken sensitization efforts to ensure a more equitable presentation of men’s and women’s sport.

An example was the hiring of special­ists in 1988 to monitor the manner in which women athletes were presented in Olympic coverage. As we progress in this decade, it may be anticipated that some of the previously identified differences will disappear since telecasts are more closely monitored. For young women with a passion for sport and competi­tion, the improving coverage of women’s sport has provided a vehicle for awareness of the evolution in progress. Women with a desire to remain involved in sport as a career have more options today than ever before.

Sample Essay

It is imperative for all the stakeholders in soccer to understand certain terminologies that are very much important and thus ensure that proper communication in the pitch. These terminologies includes; kick off, throw in, penalty kick, corner kick, direct kick, indirect kick, goal kick, indirect kick, drop ball, ball to hand and the many signs that the referee and the assisting referees uses besides the colors of the cards in case of a foul.

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Sample Essay

Though the actual date when soccer began to be played is not known, is evident that the game has drastically changed overtime with some unconfirmed information claiming that it was played with a combination of hands and feet. It is imperative to touch on some basic principle of football. It is played by foot by two team consisting of eleven individuals and seven reserves commonly referred to as substitute who replace three of the eleven men for reasons better know by the respective team coach (team manager).

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