Term Paper on History of Women SPORTS

The evolution that has transpired since the passage of Title IX in 1972 appears to have developed two groups of women leaders in sport. One group has been comprised of women who survived the struggles of the past two decades and continue to work for progress. The second group evolved from the post-Title IX generations. These women have higher expectations because they have had access to more opportunities. Together the two groups have transformed women’s sports through innovative approaches directed toward continued development.

The melding of ideas from both groups has created acclimate of change. One of the foremost changes is the increased recognition of women’s strength in the market­place and their expanded decision-making power. Women are identified by sports specialists as a group to target marketing strategies. The Rocky Mountain News quoted Lisa Kantor, Mizuno USA spokeswoman, as saying, “The women’s market is booming. It really is our biggest growth sector. We feel strongly about women competing in athletics and understand that times are changing and there is a lot of opportunities there”.

The Rocky Mountain News quoted Lisa Kantor, Mizuno USA spokeswoman, as saying, “The women’s market is booming. It really is our biggest growth sector. We feel strongly about women competing in athletics and understand that times are changing and there is a lot of opportunities there”.In the world of sport, women who are former partici­pants make up a group that currently remain involved as spectators. Their interest in sport goes beyond watching traditional professional sports on television.

This evolution has resulted in the planning of a Women’s Sports Channel for television where corporations have been solicited to promote and sponsor women’s sports. The opportunity is an exciting one for those who have the foresight to get involved in the initial stages of development. The passage of time continued development, and increasing interest in corporate sponsorship for women’s sports has created a distinct

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