Business report on strategic management-Executive Summary
Ford Motors faces a lot of challenges that needs to be addressed for the turnaround to succeed. To indicate how serious this is, it is the loss of US$ 12.7 billion that the company had registered at the end December 2006 financial years. This loss alone is the largest to be imagined in its operations history. Furthermore the market share statistics indicates that by the end of this year 2008, Ford Motors is expected to have a market share of 14 percent as compared to what it had in the 1990s of about 25 percent (Kerwin 2006, Huston 2003). This is just a tip of ice burg submerged in great problematic ocean.
Despite the financial loss made, there are more damage that ought to be controlled at thee product portfolio. This is because in the recent future products brand quality survey indicated that Ford vehicle products rated number 9 out of to 10 (see table.1). This indicates that there is a challenge in managing the technological dimension of the firm (Terry 2005, Tushman 2007).