Month: April 2020

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Scholars that have regarded the Symmetry and Excellence Approach as the Dominant Paradigm

In public relations theory, the excellence theory has been the most influential and dominant paradigm for nearly 3 decades. A strong focus on community-building, rhetoric and ethical persuasion, and relationship-building were developed by the dominant paradigm in addition to excellence. In 1974, the Public Relations Review was published by Ray Hiebert. It was the longest-running…
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The Excellence and Symmetry Approach in Public Relations

In the understanding and discussion of public relations practice and theory, one of the most dominant and critical paradigms is excellence theory. However, serious theoretical issues of ethicality, efficacy, reliability, and validity have been faced by this specific dominance. Although the excellence theory has been critiqued in the past by various scholars, yet still an…
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