Month: April 2020

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Scholars that have regarded the Symmetry and Excellence Approach as the Dominant Paradigm

In public relations theory, the excellence theory has been the most influential and dominant paradigm for nearly 3 decades. A strong focus on community-building, rhetoric and ethical persuasion, and relationship-building were developed by the dominant paradigm in addition to excellence. In 1974, the Public Relations Review was published by Ray Hiebert. It was the longest-running…
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Essay on Change Agents in Tesco and their Characteristics

An individual from outside or inside the company who helps the company in transforming itself by having a critical focus on matters such as organizational development, improvement, and effectiveness is referred to as a change agent. The efforts of a change agent mostly focus on the impact of changing tasks, structures, and technologies on the…
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Different Types of Hypnotic Inductions in Clinical Practice

There are different types of hypnotic inductions, some of these are used as part of street or stage hypnosis while others are used in clinical practice. It is quite helpful to learn different techniques. However, the conventional and standard hypnotic induction of progressive relaxation is used by most of the hypnotists, as it is quite…
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The Excellence and Symmetry Approach in Public Relations

In the understanding and discussion of public relations practice and theory, one of the most dominant and critical paradigms is excellence theory. However, serious theoretical issues of ethicality, efficacy, reliability, and validity have been faced by this specific dominance. Although the excellence theory has been critiqued in the past by various scholars, yet still an…
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