Essay: Proposed Marketing Plan

The proposed marketing plan shall include a basis for the plan and certain changes in the existing plan as well.

Target Market:

Age group 30 yrs and above (Market Demographics)

Private Business owners

Teachers

Government employees

Employee Loan Scheme

Golden Key Customers

New businesses

Geographics:

Bahrainis our major target market but closer areas that touchBahraincan be a new opportunity for the company to grow and explore since these shall be the foundation steps for turning into a multinational company eventually.

Market Needs:

Well Thought-out features of the product since it’s important to provide customers with unique products that attract them and also that the company has an edge over its competitors.

Customer Service since exemplary service is required to build sustainable business that has loyal customers.

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