Essay: Failure to Recognize the Value of the Customer

In many circumstances the organization fails to recognize the value of the customer in spearheading growth and profitability of the organization. The consumer of the company will not derive satisfaction if the relationship with the employees does not reflect their importance.

The customers ought to feel their important role in the manner in which their services are delivered. To improve on this, the organization should focus on the value that he consumer brings about and measures to tap their value ought to be deployed.

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