The chief aim of social networking has not changed over the years, in fact, due to the recent popularity of Facebook and Twitter.com, social networking has linked aspects of indigenous global cultures to American popular culture. The entire framework of interaction via social networks centers on the basic and most intrinsic feature of human being as social animals.
As such, film, music and fashion industries resort to social networking to increase their spheres of influence. International pop icon, Lady Gaga recently trounced US President Barrack Obama with a total of over four million fans on Facebook making her the leading celebrity by virtue of popularity in social networking. Britney Spears follows in the lead as the second most popular person with close to four million followers on Twitter.com.