Essay: Channels utilized Toyota

Essentially, just like any other advertisements by other businesses, the company had targeted on specific kind of people (the existing customers), given that the main goal was to maintain its reputation besides making new customers.

As such, given the fact that the Toyota product consumers are spread all over the world, the advertisements medium was not restricted on covering a certain geographical location. With that consideration, the company used a wide range of mediums, which included, print advertisements in national magazines, television campaign in national news, mobile video and rich-media advertising and most importantly online advertisements.

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